PORT MELBOURNE, Australia - General Motors Specialty Vehicles (GMSV), the automotive brand who bring Chevrolet and GMC vehicles to Australia and New Zealand, today announced a partnership with National Football League (NFL) team the Los Angeles Rams.

GMSV will be the official automotive partner for the Los Angeles Rams in Australia and New Zealand throughout this season and next, including the first ever regular season NFL game to be played in Australia at the iconic Melbourne Cricket Ground (MCG) in 2026.
The Los Angeles Rams, who hold the marketing rights in Australia, have already made an impact. They have had presence with a dedicated Instagram page, a Super Bowl LVI Trophy tour and visits from Rams players, the Los Angeles Rams Cheerleaders and Rams Legends, attending Flag Youth Championships, running activations, and visiting some key tourist destinations.

GMSV’s entry into the ANZ market in 2020 came with the introduction of the Chevrolet Silverado and Corvette and the recent launch of the GMC Yukon Denali this year, a large 8-seat SUV that has quickly carved out a segment of its own. Boasting the best towing capacity in the SUV class^*, a luxurious interior, and seating for eight adults, the GMC Yukon Denali is powered by a V8 petrol engine – meeting the needs of Australians who demand both luxury and capability for their active lifestyles.

Heath Walker, General Motors Marketing Director ANZ, commented “This partnership just makes sense. The Los Angeles Rams are an iconic American brand being brought to Australia to showcase their professionalism, power and ability. Our brands Chevrolet and GMC are no different. Our products deliver on all areas of what you would expect from large American trucks and SUV, with enough room in the GMC Yukon for an offensive line, wide receiver, running back and the quarterback in the driver’s seat.”

“The ability to bring this partnership to life across our GMSV dealer network, social channels, and at the game is very exciting. Working with the Los Angeles Rams we will have some great activities for the public, and some special events for our owners also.” said Jess Bala, General Motors Managing Director ANZ.

“Partnering with GMSV is an incredible opportunity to align two brands that share a passion for performance, innovation, and community. At the Rams, we’re proud to work with a team that understands how to drive excitement both on and off the field, and together we’re creating experiences that resonate with fans across Los Angeles and beyond,” said Chris Edwards, Senior Director, Global Partnerships, Los Angeles Rams.

The GMSV and Los Angeles Rams partnership will include; a content series leading up to the Melbourne game titled ‘Road to Melbourne’, presenting partner of the VIP Tailgate event held at the MCG featuring GMC Yukon Denali and Chevrolet Silverado vehicles for tailgating, presenting partner of the Rams Youth Flag Football Clinic, and vehicle displays at many of the activities across the country. In addition, GMSV, will be offering a Los Angeles Rams VIP Experience at SoFi Stadium in Inglewood, CA, where one GMSV customer will win a trip for four, with two nights' accommodation, airfares, stadium tour, pregame field passes, VIP tailgate passes, four premium game tickets, and a VIP Rams gift.

The partnership between GMSV and the Los Angeles Rams marks an exciting chapter for American football fans and automotive enthusiasts in Australia. Through a series of engaging events, exclusive experiences and innovative activations, GMSV and the Los Angeles Rams are set to deliver a unique blend of sporting excitement and automotive excellence. As anticipation builds for the historic Melbourne game, both brands are committed to creating memorable moments for fans and customers alike, further strengthening their presence Down Under.

ABOUT LOS ANGELES RAMS

The Los Angeles Rams – Los Angeles' original professional sports team and Super Bowl LVI Champions – stand as one of the oldest franchises in the National Football League and since its founding in 1937, have garnered four World Championships and sent 30 of its members to the Pro Football Hall of Fame. As a professional sports team, the organization is committed to be a valuable civic partner and serving the greater Los Angeles area 365 days a year. The Rams play their home games at SoFi Stadium, which is located at Hollywood Park, a 298-acre sports and entertainment destination owned, being developed and operated by Los Angeles Rams Owner/Chairman E. Stanley Kroenke in Inglewood, CA.

^*3,628kg max braked towing: Before you buy a vehicle or use it for trailering, carefully review the Trailering section of the Owner’s Manual. Maximum braked towing capacity is subject to regulatory requirements and vehicle weight restrictions (which may require occupants and/or luggage to be restricted). Towing above 2,720kg requires available Weight Distribution Hitch 50mm or 70mm ball kit. Towing above 3.5 tonnes requires available Weight Distribution Hitch 70mm ball kit.